With 2016 winding down, here are some statistics about a marketing tactic that’s expected to nearly double in 2017 and should be incorporated into every brand’s marketing mix:
Entertainment is King! Branded content held the throne for long enough, but if the content isn’t entertaining it will be dismissed by the viewer. Consumers, especially millennials, hate being marketed to so baking your brand messaging into a piece of entertaining content has become imperative for future successful campaigns. Influencers create unique and authentic content that increases reach, recognition amongst consumers, and most importantly – It entertains their fan base while sharing your brand messaging, driving engagement, and increasing traffic to the brand’s social media pages, website and/or landing pages. The most successful influencer campaigns allow for the talent to put their personality into the content, which allows for an organic and authentic campaign that engages your target demographic.
3 Influencer Marketing Statistics You Need to Know for 2017*:
1. 94% of marketers find influencer marketing to be an effective strategy
2. 78% of marketers say proving ROI will be their #1 hurdle in 2017 (so nothing’s changed here!)
3. 2016 Average Budget per Influencer Campaign: $25k - $50k**
**Influencer marketing budgets are set to DOUBLE in 2017.
STILETTO specializes in entertainment and influencer partnerships. Contact STILETTO to build your next successful marketing campaign.
*Data sourced by Linqia, via Adweek.