Know your brand. Win over the consumer.
For a little Friday fun, I checked, because I couldn't fathom a more perfect social play (ok, maybe I could--damn Oreo let me down with the Totality, but anyway...) and this post is 100% accurate. (Also checked, and it doesn't apply to their Instagram, only Twitter) KFC's account is following the 5 Spice Girls and 6 guys named Herb to live up to their tag line of "11 Herbs & Spices" for their famous secret fried chicken recipe. It also aligns perfectly with the brand's quirky personality.
This post is also up to 193k RTs and 409k Likes on Twitter and climbing (in less than 24 hours), with multiple users praising the social media manager and recommending they get a raise. It has also caught the attention of media outlets currently running the story. The guy behind the account (seemingly just a guy out of South Dakota with a few hundred followers) that 'cracked the code' that just blew our minds should get free KFC for life, and maybe KFC can setup a meet & greet for him to formally meet all 11 Herbs and Spices.
Bravo, KFC. BRAVO.