Super Bowl commercials get plenty of media attention and views even before the big game, but is that hefty $5M price tag for a :30 spot really worth it? Now, if you’re a big brand with larger budgets it may be logical to leverage the Super Bowl to launch a product/service or draw further attention to an ongoing campaign, or perhaps it’s a tradition like with Budweiser or Coca-Cola…it’s their money after all! Don’t get me wrong, I love checking out what brands come up with each year, but if it were coming out of my pocketbook (yup, I said pocketbook), I would spend it differently based on other affordable entertainment marketing tactics available.
ONE $5M :30 SUPER BOWL AD or....
- 500 Celebrity Gift Lounges
- 200 Celebrity Events at Premiere or Title Sponsorship Level
- 200 Talk Show Integrations
- 165 Influencer Campaigns (this does not leverage “celebrities”, but includes multiple social media influencers with a minimum of 100k followers across multiple platforms for each)
- 100 Music Videos with A/B-List Talent
*Figures are estimates based on average costs per activation, as all opportunities in each category can vary in rate and deliverables. Categories taken from STILETTO’s “New Year, NEW BUDGET” Blog.
Don’t just compete, DIFFERENTIATE.
You don't need a $5 million budget to make a splash. Stand out from the rest and entertain your consumer so your brand is top of mind with entertainment marketing tactics like those listed above. An effective and balanced entertainment marketing program should be multifaceted and incorporate various tactics (plus, 100 music videos is a bit excessive) based on your target demographic, concurrent campaigns, timing, and goals.
Contact STILETTO to customize an Entertainment Marketing Program today.