The Not-So-Coachella Cannabis Demographic

Part of the "Coachella Hangover" is seeing what celebrities went to which parties, what they were wearing, and what they were up to!  There was plenty of buzz around the Weedmaps Oasis, and they had some A-listers in attendance at their off-campus Coachella escape.  It was obviously a huge success and a fun event, with many great cannabis brand sponsors, but a lot of the content shared and reported by many media outlets has focused on the traditional stereotype for the cannabis consumer.

One of the fastest growing demographics is actually seniors, and another is the 30/35+ year old female that may be re-introduced to cannabis or is trading in their glass of wine for their preferred CBD and/or THC product.  And yes, CBD is growing in popularity as consumers are educated on the effects and medical benefits.

Many brands are leaving that old stoner stigma behind and the article below highlights a genius product that is catering to that more sophisticated demo, but also speaks to how the cannabis industry and their target demographic surprised them!

http://lat.ms/2oGtC7z