The Like2Buy feature has been touted as the "missing link" finally making Instagram easily shoppable and a monetizing tool for brands. There is no doubt that this tool is helpful for brands and social media influencers alike, but there is one group I've noticed (not to say there aren't others) that is using this tool to drive traffic to their original content without constantly updating the clickable link in their bio. It's brilliant, clean, and well executed. Today on a call I referenced it as an example of a strategy that could work for another brand so I wanted to share it for those that haven't seen this workaround - This is a tactic other brands and publications could incorporate into their social media marketing strategies.
The Zoe Report is a lifestyle account curated by Rachel Zoe. They have utilized this tool not to shop (although I'm sure there are advertisements included and brand partners mentioned in their content), but to drive traffic to their original content on their website. It's not for every brand, but if your social media content is a tease to a larger story or educational content for your target consumer, this might be the social media solution for you.
Check it out - http://bit.ly/2qKwjEK