Step by Step Creative:
1. Lollapalooza is an annual music festival, taking place in Grant Park, Chicago.
2. Bud Light is an official sponsor of Lollapalooza 2017.
3. Chance the Rapper is the headliner for Lollapalooza 2017.
4. Bud Light partners with Chicago artist, Brandon Breaux, who designed all of Chance the Rapper's album covers for a limited edition aluminum bottle featuring Chicago's iconic landmarks.
This is how you win music festival season.
This is a multi-pronged campaign that allows Bud Light to tap into the heart of the Chicago community through the love of art (music, design - all forms), summer, and beer - Whether you attend Lollapalooza or not. Anheuser-Busch is no stranger when it comes to the event sponsorship space, but they continue to innovate and create strategic partnerships to maximize exposure and engage their consumer through storytelling.