Just because MTV 'retired' music videos doesn't mean they don't exist. Music videos still get MILLIONS of views online, and the content lives FOREVER - Plus, it's more affordable than you may think!
Through their entertainment partnerships, Kandy Pens has established themselves as a top vape pen brand in a space that is growing exponentially - 470 million views and counting with their most recent placement below. Regardless of whether or not they are "the one" or best on the market, the point is that they are following in the steps of BEATS by DRE - And we all know how that worked out.
Every brand should have a music and entertainment marketing strategy to keep their product top-of-mind. Conversion and sales will always be a top priority, but neglecting to make overall brand awareness a main focus could set you up for failure as the market changes. Entertainment marketing strategies are NOT a "one size fits all" - A tactic that works for a brand may not work for another so it's important to identify goals and customize a program that further supports your traditional marketing and advertising strategies.
Feel free to reach out to me directly for more information on available entertainment partnerships: firstname.lastname@example.org