Last week I attended NewWest Summit 3.0 in Oakland, which is focuses on business, media, and tech within the cannabis industry. There were countless entrepreneurs there sharing their stories about they overcame hurdles and their tricks to success.
While at the hotel restaurant a man stopped me and asked if I was part of the "Cannabis Tech Conference" to which he followed up with "What do you guys even talk about", and then a laugh. Ugh - I get this quite a bit when I explain it to some of my old college friends (slight jab, you know who you are :) ). I went on to explain the state of the industry, the conversations and sessions taking place, etc. He thanked me for the overview, but I think he was just shocked that there are professionals in the cannabis space and the dedication/attention being paid.
See, all the panelists and presenters, all the brands in the conference hall with their products on display...these are true entrepreneurs and pioneers of the Cannabis Industry. They wake up every day with a fire beneath them because they have to fight to keep their businesses alive, overcome hurdles other industries don't have to deal with, spend nights reading up on the latest regulation changes to see how they will impact their business.
Talk about breaking the stigma.